The biggest mistake small businesses make when marketing is trying to compete with larger companies.
Advertising on the internet can be an expensive undertaking. Most large companies spend millions a year branding themselves and marketing to the masses. This makes it very hard to compete for your market share. If you try to go head to head with a large business you will simply be out gunned. There are only so many spots on the first page of Google and most of them are filled with highly authoritative, strong websites. i.e. Amazon, Wikipedia, etc.
Solution – We need to be more strategic with our targets. By focusing on Long Tailed Keywords we can get you first page placement on Google and increased revenue.
Long tailed keywords are searches in Google that are 3 to 6 words long, kind of like a phrase. An example could be something like;
“Top rated plumbers in my area”
“How much are bankruptcy lawyers?”
Long tailed keywords help us in 2 ways.
- They are not as competitive as generic keywords. It will be easier for you to be ranked high on the first page of Google.
- People are talking to Google now like they talk to a person. So the person that took the time to type in a specific question is more likely to turn into a conversion. We consider this a higher quality of lead and a better chance at you closing business.
The Divide and Dominate strategy
Our plan for small business is to focus on a large number of long tailed keywords that receive 50 to 1,000 searches a month. By ranking high for multiple keywords we will increase your website traffic dramatically.
Example: If we rank you first page for 10 keywords and each keyword gets an average of 100 searches a month that is 1,000 potential visitors to your website every month.
We project ranking you first page of Google for at least half of your keywords in the first 3 months. This can even happen faster in some cases.
A good performing website will get 1,500 to 3,000 hits to their website a month.
We can do this for you.